How to Rebrand Your Blog

Rebranding Your Blog? Here’s How to Do It Properly and Pain-free

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First off, welcome to my spanking new home in the interweb! I’m happy to say that I’ve decided to change up a few things to turn this travel and lifestyle blog into how I really envisioned it to be – it was a much-needed rebrand. When I started my old blog in a similar niche almost two years ago, I quickly realized that I have made a mistake. I felt that the name and image I picked were out of impulse, indistinct, a little off and not exactly representing what the site was supposed to be about, which honestly frustrated me the most.

I wasn’t feeling the connection anymore. I thought about it long and hard and then one day, I just had to break it up. You may be a little hesitant to let go of your blog, the to-do list can be overwhelming, as you oftentimes do not know where or how to start – but you got this! The hardest part is letting go of the fear of change. But don’t worry, I’ll help you breeze through the blog rebranding process as smoothly as possible.

However, the first question you have to ask yourself is: “Why should I rebrand?” So besides not having a boring, less-relevant and non-memorable brand or domain name like in my case, what kind of reasons do you have to justify rebranding your blog?

Common Reasons Why You Should Rebrand Your Blog

  1. You have changed your focus or widened the scope of topics in your blog – When you start feeling that your blog is somehow restricting you to dive into topics that may be seen as unrelated by your audience or wanting to reach out more to the demographics of your predominant site visitors, it may be time to set your sails for a new direction.
  2. Your visitors do not know what you are up to (without reading your About page first)– More than half of your visitors will judge you by the look of your blog or your “branding”, whether you like it or not. So if your logo, overall site design, and posts are all over the place and do not communicate who you are or your purpose well enough, it will be hard for them to make sense out of it; you’ll just leave them confused and disinterested.
  3. Your blog has been smeared with a bad reputation – If your site has been marked as spam way too many times or banned by Google for whatever reason, sometimes there is no way out but to call it quits and to do a proper rebranding to reclaim your brand or blog identity. It might just be the wisest decision to remove all your associations to negative, false reviews or any form of bad press and redeem yourself.
  4. You broke up with someone who co-owned or managed your blog – This is a real dilemma and I know people who had to undergo a total site overhaul because of this unfortunate event that happened in their lives. Like having a couple travel blog that ended up in a heartbreak or getting ditched by a partner who no longer sees herself/himself as being part of your blogging mission.
  5. You have simply outgrown your blog – Sometimes, you just have to accept that you just don’t fit anymore, you need to start over and get excited to create something you can truly identify with, given all the changes that happened in your life through the years.

If you are still considering or in the process of rebranding your blog just like me, then read on because I’ve got more for you. You want to make that change but you don’t know where to start, so I want to help you out with this blog rebranding checklist to allow you to create a more streamlined process and to prepare yourself on what to expect.

Simple Steps to Rebranding Your Blog

    1. Define your blog niche, USPs, goals, and focus – Now with a refreshed mind, think what you are really good at, interests and valuable insights you can share with your potential readers, and the main purpose of your blog. Then think of the right and long-term goals as you grow.This has always been my downfall; I was shortsighted with my goals.I never really thought of turning it into a community or monetizing it – nothing. All I wanted was to write to update my family and friends about how I survived food poisoning in Thailand or how miserable the weather was making me. But now my goals are set and about to get crystal clear.
    2. Determine your audience – if you just wrote about random things on your old blog, do NOT look into your Google Analytics’ data to analyze the demographics of your audience. Instead, focus on the type of readers you want to attract and appeal to. Who is or are your ideal visitors? How do you plan to get their attention, where can you find them, how can you help them, etc?Once you have your target audience, it will be easier for you to create content that connects and speaks to them.
    3. Develop your brand message – Start with your core values and find out what is really important to you, as this should be the heart of your brand messaging. You can also do a survey among your loyal readers, family, and friends and ask them how they view you as a person, what they think are your strengths, what they like about you, etc. Take all that information and string them together into a cohesive brand message – also, keep it simple.
    4. Brainstorm on a new name – You are done with the essential tasks, now time to come up with possible names to describe what you want to project. Create as many names and combinations as you can without researching each and every name that cross your mind, so that later once you think you are done.Remember you will have more luck thinking of at least a two-word name than one unless it’s super unique.Again, it should be something you and your readers can relate to or easily identify with, something memorable and of course, available.
    5. Check if business and domain name have been taken – Do your research and Google the names that made it to your list; see what kind of businesses or profiles come up that may look or sound similar if not already taken. Next, check Namecheap for available .com domains and register it. Don’t dishearten if “all the good ones seem to be taken”, you’ll have your luck with one – I promise. You just need to have a little creativity.
      And also check the social media handles using KnowEm .Although it’s best to have uniformity across all your social media profiles, it’s okay if you have to make some adjustments when the username had already been snagged. Perhaps adding the words “blog”, “page”, or the geographical abbreviation of your target country. The most important thing is, you love your new blog name and you’ve secured its domain url.
    6. Decide whether you want to switch blogging platform and/or web hosting – Switching blogging platforms and web hosting services is nothing new to me, but I’ve been with WordPress and Bluehost the longest. Why? WordPress is first of all free and offers a beginner-friendly CMS yet packed with powerful and flexible WP themes and plugins.Then there’s Bluehost, which works exceptionally well with WordPress with one-click installs that makes setting up a staging or new WordPress site super quick and easy. For me, it’s the most cost-effective and robust combo as you can already get started spinning a brand new site painlessly.
    7. Pick a new design/theme – If you decided on WordPress, the options are endless. You can choose between a free theme or a premium theme – it’s up to you! If you’re going to get a premium theme I can definitely recommend buying it from Theme Forest . They have over 40k+ beautiful and constantly updated WordPress themes that are highly customizable which you can do yourself if you have some nifty basic coding skills.
    8. Prepare for site migration and URL redirection – Just assuming that you have a WordPress hosted on Bluehost, I will walk you through with the step-by-step guide I will create for you as a supplement to this piece. I will share with you the problems I have encountered and how I have solved so you won’t have to crack your head for hours wondering what you have done wrong.This process is where I probably spent most of my time next to the first point I made in this checklist.You need to properly implement 301 redirects from your old to the new domain so that your visitors won’t end up in stuck in a dead link and ensure that your old domain will eventually pass its link juice to the redirected page. Of course, if you don’t want to bring your content and ranking power over to the new site, then this step is unnecessary.
    9. Update all your social media profiles – On Facebook, you are only allowed to change your page name once, so you really have to be absolutely sure of the one you are going to go with and check the spelling before you hit submit. The other social media networks aren’t as strict with name changes, but you still have to update the look of all your social media profiles to let them know you’ve done a makeover.
    10. Let your readers know – If you already have quite a few readers and followers, make an announcement about your blog rebrand on social media or via your newsletter. It’s also a great way to get them excited to check out your new space and to know what more wonderful surprises you’ll bring!

That’s about it! Now get the ball rolling and let me know how it goes! ☺

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